Media+Log+4-5

**Media Log #4**
[] I saw this commercial on TV and decided to analyze the website. Step 1- Description The website is different shades of blue, darker in the center and fading to white as it extends from the center of the page to the edges of the page. In the middle is a box of Kleenex Hand Towels turned upside down in the towel rack. Above the box is the brand name and states what the product is. At the bottom of the page is an interactive feature where the user can click on the hand icon and a towel drops from the box along with a new fact about the product. On the left side is a menu bar where the user can further explore this product. Step 2- Meaning The calming background of white and blue makes the user feel clean and calm. The fact that the box is placed upside down in the towel rack tells the reader that this product is to replace your at home hand towels. If the product were to be placed upright, I think viewers would mix-up the hand towels for tissue, that Kleenex is famously know for selling. I think the relationship of the facts is to feed this common idea of getting rid of all bacteria and making everything in your house rid of germs and free of bacteria. Lastly, the facts that appear as the user clicks on the hand icon are used to invoke fear that the users at home towels are full of germs and a nesting place for bacteria. By using these hand towels every time you dry your hands you won’t be putting the bacteria back onto them. Step 3- As a Whole Overall, I chose this ad specifically because it upsets me very much! To think of all the trees and water usage that goes into this product is horrifying. This is not, by all means, an eco-friendly product. I think if the towels are hung up, so they can dry, whoever uses them only to dry off their hands, and they are washed in hot water on a regular basis, how “bad” can your home towels be? Much less, Kleenex is encouraging an extra clean atmosphere, where in fact, we, as humans, need bacteria to survive. Yes, there is bad bacteria and good bacteria, but Kleenex is encouraging us to get rid of ALL bacteria. I personally will not buy this product, but I bet many Americans will because it emphasizes a clean atmosphere and associates dirtiness with your at home hand towels.

**Media Log #5**
This a commercial I found on YouTube. It’s a Nike soccer commercial that I’m not sure ever played in the US, because it was in a different language. Step 1- Description The commercial starts off with a look at the ancient Greek Coliseum. Then the day turns to night and the soccer field is lit on fire. Suddenly a mean looking creature appears along with fans and smoke. On one side stands a mix team of all nationalities looking bewildered. On the other side rises the mean looking creature in a burst of flames. Next comes more humanlike mean creatures running toward the bewildered men. Up until now, I’ve only been able to understand the music, being that whatever has been said is in Spanish or a different language. As the mean human creatures run toward the bewildered men, one of the bewildered men says in English “ Maybe they’re friendly?”. The next shots are all of these two teams playing soccer. The bewildered team starts defeating the human creatures and then the original mean creature decides to get into the game and be the goalie. Suddenly, one of the bewildered men stops, puts his Nike shoe on the soccer ball and says good-bye in French and kicks the soccer ball toward the mean creature. As the ball flies through the air it bursts into a ball of flames, which goes straight through the mean creature and destroys him. All of the sudden the commercial turns to day and is set in real time, where a man, who could’ve been on the bewildered team looks around the coliseum while “dreaming” chimes play in the back ground. The camera fades away to looking at the outside of the coliseum while the words “Just Do It” along with a Nike swoosh appear on the screen. Step 2- Consider the Meaning I think the whole point of this commercial is a good verses evil concept. However I was a bit confused at the time of this commercial. I understood that it went from day to night and back to day, but I think it started in present time, and then maybe went back in time, and then back to present day. This part was unclear to me. Also with the ending of a man who looked like he was fantasizing or making this scenario up in his head, I wish they would’ve let me know that at the beginning of the commercial. Maybe a shot of this man walking into the coliseum and then, this whole night, good verse evil game comes into play. As far as the bewildered man commenting “Maybe they’re friendly” it tells the viewer that this bewildered team is scared of the opposing team and perhaps a bit unconfident. The “Ovuah” or however the word is spelled for goodbye in French, is said with much confidence as the player places his Nike shoe on top of the ball. This is probably to associate, or transfer, the feeling of confidence with the product. Lastly, all through the commercial, up until the end, the music is very aggressive for the game. Then when it comes to the dreaming part, it is whimsical. I think this is to calm the viewer down from the exciting commercial. The music takes you through a few emotions that are all associated with Nike such as confidence, excitement, and coolness. Step 3- As a Whole Overall, this commercial was extremely long! I could see why this commercial was in Spanish because soccer is more popular in Spain or Mexico, where Nike’s big soccer market may be. Whereas in America, the sport that Nike might choose to channel it’s advertisement through would probably be football. I think the good verse evil is a classic tactic that everyone gets into. As a viewer the man at the end, perhaps dreaming up this sequence, was a little confusing. The only part that stuck out in my mind was the French man saying good bye confidently and the Nike shoe being shown. That sends a direct message of transfer, associating the feeling of confidence with the product.