Loretta+Apodaca

Loretta Apodaca

** Media Logs ** __#1--Dove One Olay Commercial:__ 1. Description: This was an Oil of Olay advertisement. Some of the words (text) included in the ad were: a. eyelift, mini-lift, and facelift b. Defy gravity c. 14 day intervention kit. It’s not surgical results of course d. It’s a force to be recognized e. Love the lifted skin your in 2. Consider the Meaning: a. The ad features a middle-aged classy looking lady. I think their target audience is middle age women. b. The fourteen day intervention kit suggests you can get results quick and is intended to appeal to the society we live in – fast, instant world. 3. Make judgments about the “text” as a whole: a. I think the lady featured in the ad is a classy, middle aged person whom I think also suggests this product is for middle class and up society (lady is wearing a cocktail dress). b. The whole ad has a “smoothness” to it in how it delivers the message, the smooth music, the smooth way the words fade in and out which speaks to the fact that this product will give us “smooth skin”.

__#2--Claritin Newspaper Ad:__ 1. Description: This is an ad showing two rock climbers. One is on the way up and the other is on the way down. They appear to me two ladies in their late twenties, maybe early thirties.

2. Consider the Meaning: The words show text that says
 * Claritin 12 hour
 * Benadryl and Tylenal Allergy 4-6 hours.

3. Make judgments about the “text” as a whole: I think the ad is suggesting that their product will allow you to be your absolute best and not interfere with any activities you may undertake. In this particular case it is suggesting that even if you go on “long” lasting rock climbing expeditions this medication will help you. The rock climbers suggests that the medication will not restrict you in any activity you undertake. It also has the text Live “Claritin Clear Indoors and Out”. This suggests the consumer can continue all normal activities whether indoors or outdoors.